Case Study: Chime achieves rapid brand-awareness insights and a game-time partnership decision with SurveyMonkey Audience

How on-demand data helped Chime bank evaluate an opportunity to advance their brand

Chime, a fast‑growing mobile‑only bank with over 8 million customers, needed to rapidly evaluate a time‑sensitive partnership opportunity with the Dallas Mavericks. The research team had to understand whether a sports partnership would align with customer loyalties and brand sentiment—both locally and nationally—under a six‑hour deadline to inform an executive decision.

Using SurveyMonkey Audience, Chime ran three targeted studies (two geo‑specific and one national) with complex targeting and immediate support from SurveyMonkey’s Customer Success team, collecting market data in hours. The team received results in time to analyze and present findings the same day, enabling a same‑day partnership decision and demonstrating how on‑demand research drove clear, data‑driven brand insights and increased brand awareness.

Chime

Chuck Liu

Head of User Research