Case Study: Ntara achieves longer client retention and improved website performance with SurveyMonkey

How Ntara builds winning websites with survey data

Ntara is a Tennessee-based digital agency that builds digital ecosystems for clients like Teradata and TruGreen. The agency faced a common challenge: long-held narratives often trumped customer insight, and survey analysis was slow and error-prone—teams were stitching datasets together in Excel and multiple tools, which delayed decisions and risked relying on assumptions instead of evidence.

Ntara now begins engagements with SurveyMonkey (Enterprise and Audience) and integrates survey data with Tableau, enabling rapid collection and visualization of thousands of responses, easier API-driven reporting, and HIPAA support for healthcare clients. The outcome is faster, data-driven decisions that boost website effectiveness, increase team efficiency, and drive longer client relationships (7–8 years retention), happier clients, and new revenue.

Ntara

Neil Owen

Executive Vice President