Case Study: JUST achieves agile, end-to-end market insights and $40K savings with SurveyMonkey Audience

How JUST used SurveyMonkey Audience to crack the plant-based food industry

JUST, a food startup that makes plant-based egg alternatives, needed fast, affordable end-to-end market insights to guide expansion, pricing, packaging and placement. Head of insights Daniel Scharff faced the challenge of running many targeted studies quickly and on budget to understand who buys JUST Egg, why, and how to reach them.

By switching to SurveyMonkey Audience from a traditional research firm, JUST transformed into an agile research engine—saving about $40K on a pricing study and running roughly 40 surveys a year, including studies in the UK, India and China. The team gained actionable insights (most customers are meat-eaters shifting to plant-based for health; JUST Egg expands the egg category), enabling rapid concept testing, pricing decisions and stronger retail/foodservice partnerships.

JUST

Daniel Scharff

Head of Insights and Analytics