Case Study: Helix Sleep achieves faster, data-driven product development with SurveyMonkey Audience

How Helix Sleep gets real-time feedback to develop winning products

Helix Sleep, a New York–based direct-to-consumer mattress startup founded by Wharton grads, set out to disrupt sleep products with a personalization-first strategy. Facing the challenge of understanding highly subjective sleep preferences across a diverse U.S. market—with a lean team and the risk of regional bias—they needed fast, representative consumer insights to guide product decisions and scale personalized offerings.

They used SurveyMonkey Audience to run rapid, targeted concept tests and consecutive surveys, which directly reshaped product design (an adjustable “pancake” pillow and a premium cooling cover), informed pricing and demand forecasts, and cut product development time in half. The result: the Helix Pillow sold out in its first month, the team expanded testing to new lines like sheets, and customer feedback became a core, repeatable input across product, operations, and marketing.

Helix Sleep

Anna Konopacz

Sr. Manager, Consumer Insights