Case Study: F5 achieves verified ROI and scalable customer-proof marketing content with SurveyMonkey (TechValidate)

How F5 Has Used TechValidate Over the Past 4 Years

F5, a leader in application delivery and security, needed scalable, third‑party social proof to support product launches, lead generation, partner programs and vertical marketing—especially where named customer references were limited (for example, federal customers). The challenge was creating verifiable, repeatable customer evidence across multiple use cases and campaigns.

By using TechValidate from 2008–2011, F5 ran surveys and research projects that produced hundreds of validated assets: an ROI study showing 39% of surveyed organizations reduced OpEx by 10%+ with BIG‑IP for Oracle, partner satisfaction content to enable channel sales, and federal surveys (500+ responses) documenting specific IT outcomes. These third‑party results were repurposed across events and campaigns to drive demand, sales enablement and vertical credibility.

F5