Case Study: Celadon achieves 68% improvement in driver turnover with SurveyMonkey Enterprise

How employee surveys plus Salesforce® boost talent recruitment and retention

Celadon Trucking, an Indianapolis-based company and one of North America’s ten largest truckload carriers, faced high industry turnover—about 100%—and struggled to retain drivers, especially within their first 90 days. The company also aimed to strengthen its employer brand to attract new talent, so marketing, recruiting, and operations partnered to better understand drivers’ needs.

They implemented SurveyMonkey Enterprise with automated onboarding and 30/60/90‑day surveys, integrated survey data into Salesforce via a custom object, and routed issues to the right teams for follow-up. Ongoing biannual surveys and marketing of results (including trailer graphics) helped shape recruiting and equipment decisions; the program delivered a 68% improvement in driver turnover year over year, a 27% improvement in positive-to-negative feedback on social media, and insights showing 8 out of 10 drivers plan to retire with Celadon.

Celadon

Whitney Boyer

Vice President of Marketing