Case Study: Elephant Insurance boosts brand awareness and proves marketing ROI with SurveyMonkey Audience

How Elephant Insurance quickly found ROI with a weekly brand tracker

Elephant Insurance, a decade-old personal-lines carrier, relied on survey data to track awareness and sentiment but found its brand tracker skewed toward older respondents and couldn’t target specific designated marketing areas (DMAs). That lack of precise demographic filtering left the marketing team — led by Marketing Coordinator Jacob Wright — unsure they were capturing the right audience insights to validate campaign strategy and measure marketing ROI.

The team switched to SurveyMonkey Audience for cleaner tools, better demographic cuts, and lower cost, moving to weekly 50-question brand tracker surveys and executive dashboards. The new approach revealed short-term shifts and long-term trends — including increases in aided awareness and brand trust, lower perceived risk, and a notable rise in intent to request a quote — enabling more informed decisions and clear proof of marketing return on investment.

Elephant Insurance

Jacob Wright

Marketing Coordinator