Case Study: Cosmos achieves faster innovation and consumer-driven product decisions with SurveyMonkey

How Cosmos uses market research to uncover pet parents needs and wants

Cosmos Corporation is a family-owned U.S. maker of pet health and wellness products—three brands sold in 70+ countries and through 43,000+ retailers—whose mission blends quality products with philanthropy. Although Cosmos had abundant sales and industry data, it lacked fast, high-quality consumer feedback to evaluate new concepts and prioritize innovations, so the team needed a way to test ideas with pet parents before launch and speed up decision-making.

By using Momentive Market Research Solutions, Cosmos began running rapid, targeted surveys and linking those insights with sales and trend data. The result was a new competency in speed-to-innovation: quicker pivots during development, better-informed product and packaging decisions, stronger alignment with pet-parent needs, and a more confident, data-driven pipeline.

Cosmos

Jack Williams

Concept Development Manager