Case Study: Brex achieves a research-backed, validated value proposition with SurveyMonkey Audience

How Brex uses research to add proof to their value proposition

Brex, a financial-services company offering corporate credit cards and cash management accounts for growing companies, needed to strengthen its value proposition and ensure a trade-show presentation about a new NetSuite card integration would resonate with finance decision-makers. The challenge was to craft messaging that addressed real pain points and could be backed up with credible data.

Brex used SurveyMonkey Audience to run qualitative interviews and a quantitative survey of 292 finance and accounting decision-makers (results collected in two days), which validated a value proposition focused on efficiency, reduced human error, and more accurate data. The research showed 81% reacted positively or neutrally to the “bean counter” theme, informed a thought-leadership report and creative seat drops, and helped Brex boost credibility and promotional reach through coordinated marketing and sales efforts.

Brex

Aliza Edelstein

Director of the Product, Partner & Content Marketing Team