Case Study: BMC (Remedyforce) builds social proof at scale and boosts demand gen with TechValidate by SurveyMonkey

How BMC tells their story with social proof

BMC’s Remedyforce is a mid-market IT service management solution whose marketing team needed far more customer evidence to build trust, compete with larger vendors, and support demand generation—yet had limited budget and resources to create in-depth case studies at scale.

BMC adopted TechValidate to automate customer surveys into third‑party‑verified case studies, testimonials, charts and stats, enabling them to publish dozens/hundreds of proof points within weeks (including previously untold anonymous stories). Sales now finds targeted quotes by industry and role, marketing uses assets for eBooks, demand gen and social, and the program delivered measurable validation (e.g., 82% of surveyed IT organizations said Remedyforce helped them achieve their goals), while freeing the team to focus on other priorities.

BMC

Kellyann Lanspa

Principal, Solutions Marketing