Case Study: Audio Network achieves deeper customer insight and 30–50% cost savings with SurveyMonkey

How Audio Network leads with a data-informed culture

Audio Network, an eOne B2B music company that creates original tracks for television, film, advertising, and digital media, faced a gap between what their transactional and web analytics showed and the reasons behind customer behavior. They needed a consistent way to capture customer satisfaction and feedback so music researchers and account managers could know whether playlists and recommendations met client briefs.

Audio Network switched to SurveyMonkey Enterprise and added SurveyMonkey Engage, building custom surveys into Salesforce via API to capture voice-of-customer and voice-of-employee insights. The integration delivered a consistent feedback source across silos, sped adoption of CSAT in account conversations, validated creative decisions, improved the customer experience, and produced a 30–50% cost savings versus their previous platform.

Audio Network

Ben Partridge

Customer Service Operations Manager