Case Study: Audi Business Innovation achieves company-wide UX maturity and faster, lower-risk prototyping with SurveyMonkey

How Audi Business Innovation instills a company-wide UX mindset with SurveyMonkey Enterprise

Audi Business Innovation (ABI), Audi’s digital product and innovation arm, needed to embed a user-centered mindset across the company while speeding up and de‑risking its prototyping process. Teams—especially the sustainable energy group—required an intuitive way to gather rapid, actionable feedback early in development to convince stakeholders and reduce late-stage changes.

ABI adopted SurveyMonkey Enterprise across departments and used it at multiple prototype stages: ideation surveys, mock UX tests (showing interface images), and price-sensitivity testing (Van Westendorp), often integrated into scrum workflows. The result was faster, lower‑risk product development, broader organizational adoption of UX methods (even HR), stronger stakeholder buy‑in through quantitative data, and regular company-wide sharing of research outcomes.

Audi Business Innovation

Annika Stumpf

Audi Business Innovation