Case Study: Apartment List achieves rapid real-time housing-market insights with SurveyMonkey

How Apartment List uses SurveyMonkey Audience to keep a pulse on an ever-changing housing market

Apartment List is a national rental marketplace that matches renters with apartments using a personalized “quiz” and a mission of trust and transparency. When the pandemic accelerated shifts in the housing market, the company’s three-person research team needed near-real-time insight — government and census data were too slow to capture rapidly changing renter behavior, financial strain, and shifting demand.

Using SurveyMonkey Audience, the team ran targeted, scientifically designed surveys with fast turnaround (about one week) to produce 14 research reports in 2020. Findings — including that 32% of Americans entered August 2020 with unpaid housing bills and stark racial and economic divides in remote work — informed Apartment List’s strategy, helped renters and property managers, and were cited in major national publications.

Apartment List

Rob Warnock

Research Associate