Case Study: NetEx achieves rapid market validation and competitive wins with SurveyMonkey (TechValidate)

How an Emerging Player Uses TechValidate to Stand Out from the Crowd

NetEx, maker of the HyperIP WAN Optimization virtual appliance, is an emerging player in a crowded market dominated by established vendors like Blue Coat, Riverbed and Cisco. As a small company with limited marketing budget and little analyst recognition, NetEx needed third‑party validation and clear customer proof to differentiate its performance claims and win larger accounts.

NetEx used TechValidate to run targeted, lightweight customer surveys that produced rapid case studies and measurable proof points. The company embeds these validated success stories across its website, social channels and sales channels, driving reseller interest, shortening sales cycles, producing real competitor‑win evidence, and delivering strong ROI with only a few hours of weekly effort.

NetEx

Bob MacIntyre

Vice President of Business Development and Marketing