Case Study: Allbirds achieves rapid global brand growth with SurveyMonkey Audience

How Allbirds uses SurveyMonkey Audience to fuel its explosive brand growth

Allbirds, the eco-conscious sneaker brand that sold a million pairs within two years and expanded into 18+ countries with 400+ employees, relies heavily on strong brand awareness to drive sales. Director of Analytics Dinesh Gaur needed fast, affordable, and flexible ways to monitor brand health in existing markets and benchmark awareness, pricing, and consumer perceptions before entering new ones—requirements that the quarterly, costly, and inflexible agency research couldn’t meet.

Allbirds adopted SurveyMonkey Audience to run its own continuous brand trackers and ad hoc benchmarking studies, collecting more than 14,000 responses in a year and launching studies in as little as 48 hours. The change cut costs and time-to-insight, gave the team control to iterate quickly, and supplied timely brand, pricing, and segment data that supports faster market entry and ongoing growth.

Allbirds

Dinesh Gaur

Director, Head of Analytics