Case Study: Retronymity achieves user-centered product innovation with SurveyMonkey Audience

How a small design agency uses curiosity to power great product innovation

Retronymity is a small custom product design consultancy in San Jose that helps clients turn developed ideas into successful consumer products — a steep challenge given that most new products fail. Co-founder Russell Ong leads a research-first approach that pairs childlike curiosity with deep empathy to question assumptions, dig into real consumer problems, and validate whether a concept has a viable market.

To overcome the common hurdle of reaching the right users, Retronymity uses SurveyMonkey Audience to access targeted respondents and run both quantitative and qualitative studies. That access lets the team refine product concepts, shape go-to-market strategy, and design better experiences — uncovering insights that improve outcomes and reveal when original assumptions need rethinking.

Retronymity

Russell Ong

Co-Founder and Head of Product