Case Study: 4C Insights builds credibility, doubles marketing ROI, and raises NPS 20% with SurveyMonkey business solutions

How a SaaS company is building trust with SurveyMonkey’s business solutions

4C, a data science and marketing company specializing in audience intelligence and media activation, needed to build and maintain credibility with prospects, customers, and employees. CMO Aaron Goldman faced several challenges: producing customer case studies at scale and quickly, keeping a real-time pulse on client needs and risks, and ensuring resources and support to sustain a productive employee culture.

4C implemented SurveyMonkey solutions—TechValidate to automate customer case studies (85 case studies from 8 projects) and create a steady stream of highly engaged content, SurveyMonkey CX to run a formal NPS program, and SurveyMonkey Engage for anonymous monthly employee pulses. The results: faster deal closes, doubled marketing ROI, a 20% increase in NPS, improved internal connection programs, and stronger employer reviews on Glassdoor.

4C Insights

Josh Dreller

VP Account-Based Marketing