Case Study: Chime achieves secure, scalable customer insights to fuel mobile banking growth with SurveyMonkey Enterprise

How a mobile bank keeps feedback centralized and secure company-wide

Chime, a fast-growing mobile bank with over 8 million customers, faced a scaling challenge: teams were using 15 separate SurveyMonkey accounts to collect customer and market feedback, creating fragmentation and exposing the company to data protection and compliance risks in a highly regulated industry. With growth driven by customer insight, Chime needed a secure, scalable way to centralize feedback while protecting sensitive PII and meeting regulatory mandates.

Chime upgraded to SurveyMonkey Enterprise, gaining single sign-on, account controls, stronger security and compliance features, and centralized data flow that made collaboration and analysis easy across product, design, engineering, and executive teams. The result: a single, trusted source of research that supports OKRs and roadmaps, enables self-serve insights plus deeper analysis with minimal training, and scales securely as the company grows.

Chime

Chuck Liu

Head of User Research