Case Study: 4C Insights achieves a 20% NPS increase and 200% marketing ROI with SurveyMonkey

How a data science company keeps up with the constantly changing needs of customers and employees

4C Insights, a data science and marketing firm in the fast-paced media industry, needed real-time insights to build and maintain trust with prospects, clients, and employees. Collecting customer case studies and ongoing feedback was time-consuming and costly, so they needed a scalable way to capture authentic stories and track satisfaction.

They deployed SurveyMonkey business products—TechValidate, SurveyMonkey CX, and SurveyMonkey Engage—to gather case studies at scale, publish customer stories weekly, and run programmatic feedback programs. The result: a 200% return on marketing spend, a 20% increase in NPS, improved employee ratings on Glassdoor, and dozens of case studies published to drive credibility.

4C Insights

Aaron Goldman

Chief Marketing Officer