Case Study: 4C Insights doubles marketing ROI and scales customer storytelling with TechValidate by SurveyMonkey

How a data science company builds trust and stays competitive with customer stories

4C Insights, a data science and marketing-technology company, struggled to earn trust from skeptical buyers in a crowded, fast-moving media market. CMO Aaron Goldman set out to scale authentic customer storytelling to cut through the noise and substantiate the company’s claims.

They implemented TechValidate by SurveyMonkey to rapidly collect and publish social proof—garnering 250+ customer responses and producing 250+ content assets, including 85 case studies, with a new case study published weekly. The third-party–verified customer stories increased credibility across marketing materials and helped deliver a 200% return on marketing spend.

4C Insights

Aaron Goldman

Chief Marketing Officer