Case Study: Madison Area Technical College achieves centralized, consistent student feedback collection with SurveyMonkey Enterprise

How a centralized survey platform helps one of Wisconsin’s most affordable colleges measure and act on student feedback

Madison College, one of Wisconsin’s most affordable colleges with roughly 32,000 students and 500+ surveys per year, needed a fast, consistent way to collect and act on student feedback. Dr. Robin Nickel, Director of Academic Assessment, found feedback scattered across hundreds of individual survey accounts that used the college domain but lacked oversight in branding and employee verification, making it difficult for instructors to access surveys and unify data.

Madison College consolidated accounts onto SurveyMonkey Enterprise after stakeholder consultation, a pilot workshop, and an RFQ process that favored SurveyMonkey. Instructors are now verified at login, join a centralized campus survey space, and use a course-feedback template to design surveys quickly. The change improved quality control and branding, provided 24/7 customer support, boosted consistency and response rates, and enabled ongoing deployment and analysis of anonymous course feedback to drive improvements in the learning environment.

Madison Area Technical College

Robin Nickel

Director of Assessment