Case Study: 4C Insights achieves a 20% NPS lift with SurveyMonkey CX

How 4C Insights uses feedback to uncover product insights and boost NPS

4C Insights, a data science and marketing technology company, found customer feedback collection was slow, manual, and largely dependent on Client Engagement teams—an approach that wasn’t scalable and often didn’t produce candid responses. Aaron Goldman and his team needed a faster, regular way to capture customer sentiment to guide strategy and product decisions.

They deployed SurveyMonkey CX to send short quarterly surveys measuring NPS®, giving customers a more candid channel and enabling Client Engagement Managers to see and act on feedback quickly. Across five surveys and 2,000+ responses, the team uncovered product insights that informed the roadmap and improved the customer experience, driving a roughly 20% lift in NPS®.

4C Insights

Aaron Goldman

Chief Marketing Officer