Case Study: Tweezerman achieves fast, scalable global consumer insights with SurveyMonkey Audience

Growing a global brand strategically with a constant flow of market research data

Tweezerman, a premium beauty tools maker and member of the ZWILLING Beauty Group, needed a faster, reliable way to put consumers at the center of product and brand decisions across the U.S., Asia, and Europe. Facing questions about which retailers and departments house its shoppers, which products to launch, and local market needs, the company launched an in-house agile market research program three years ago to turn intuition into quantitative insight.

Tweezerman partnered with SurveyMonkey Audience to run recurring brand trackers, pulse studies, and about 10 market research studies a year (reaching roughly 1,000 consumers per country). The program validated 10 of 50 product ideas, delivered rapid consumer feedback in days on a modest budget, and produced a steady stream of reliable data and strong customer support to guide its global brand strategy.

Tweezerman

Julia Bland

Business Development Coordinator