Case Study: ESET scales content creation and proves rapid customer ROI with SurveyMonkey (TechValidate)

ESET - Customer Case Study

ESET, a global internet security firm used by tens of thousands of businesses, faced a marketing challenge: their messaging felt overly technical and impersonal, and producing traditional case studies was slow and expensive—about 35 hours per study (roughly 1,400 hours annually for 40 studies), requiring more headcount to scale. They needed faster, more customer-aligned content for channel partners, sales, PR and social channels.

ESET implemented TechValidate to gather customer evidence, running 10 outreach projects over two years that yielded nearly 4,000 responses and more than 300 reusable content assets used across product pages, sales collateral, email, social and trade shows. The program delivered clear ROI and competitive proof points (64% of customers see ROI in under 6 months; 75% within 9 months; finance customers 82% within 6 months; 86% cited performance when switching from Symantec), enabling faster, scalable content production and stronger, market-aligned messaging.

ESET

Darren Stordahl

Vice President of Marketing