Case Study: Large Enterprise Computer Software Company achieves better customer insights and faster social proof with SurveyMonkey

Customer research drives product improvements and customer stories

A Large Enterprise Computer Software Company needed a better way to gather verified customer feedback, substantiate marketing claims, and create customer references and case studies at scale. The team also wanted to use NPS and customer input to identify product issues and improve satisfaction. SurveyMonkey’s TechValidate product helped them collect quantified proof points and advocate content more efficiently.

Using TechValidate by SurveyMonkey, the company generated testimonials, case studies, reviews, and competitive surveys, while also tracking customer satisfaction through NPS. The solution produced nearly 90,000 content views per year, 1,600 published proof points, 16,000 survey answers annually, and a “huge improvement in NPS” tied to the product changes they made from the insights gathered.