Case Study: Hootsuite achieves rapid, validated customer case studies and higher marketing productivity with SurveyMonkey

Customer Evidence for a New Market

HootSuite Enterprise, led by Shantel Shave, Director of Demand Generation, needed a scalable way to surface customer evidence as it moved clients from departmental social media use to company‑wide social business. Legal approvals at large organizations and the slow pace of traditional case study production made it difficult to build a timely, segmented content library for marketing and sales enablement.

By using TechValidate to collect validated customer surveys and permissioned references, HootSuite rapidly generated case studies, testimonials, and a database of willing references that are integrated into campaigns, the website, and Salesforce for reps to share. The approach delivered significant productivity savings, a steady stream of relevant content, and marketing and sales assets HootSuite says would have been impossible to produce at this scale without TechValidate.

Hootsuite

Shantel Shave

Director of Demand Generation