Case Study: Smartsheet achieves rapid customer-reference growth and stronger sales enablement with SurveyMonkey

Customer Content for Sales Enablement

Smartsheet, a leading collaboration and work-management platform, needed scalable, industry-specific customer evidence to support fast-growing sales and marketing efforts. With limited time for one‑on‑one case studies, the company struggled to fill reference gaps, quantify customer impact (like hours saved), and give reps credible third‑party proof for prospects.

Smartsheet partnered with TechValidate to run a customer survey to ~14,000 contacts, achieving a 26% response rate and enabling next‑day publishing with Salesforce integration. The campaign delivered 600+ reference volunteers and tens of thousands of customer data points, quickly boosting sales confidence, improving marketing assets, and allowing Smartsheet to quantify ROI and time‑savings for prospects.

Smartsheet

Kelly Anthony

Marketing Manager