Case Study: Kinaxis achieves rapid customer insights and a library of proven customer content with SurveyMonkey

Best Practices with a Public Link Campaign

Kinaxis, maker of the RapidResponse supply‑chain platform, faced a content gap: they needed fast, credible customer proof to build awareness and credibility but lacked the resources and were restricted by a corporate policy that prevented sharing customer lists for third‑party outreach. Traditional customer interviews were slow, so marketing needed a scalable way to capture real customer outcomes for sales and campaigns.

Kinaxis used TechValidate public‑link surveys (promoted via email, landing pages, trade‑show iPads and incentives like training credits) to collect responses quickly—half of the replies arrived within hours—and built a library of over 100 customer content assets. The validated TechFacts were repurposed across the website, collateral, RFPs and sales presentations; a survey of 129 users showed 95% reported improved planning cycles, and internal and external feedback has been very positive, enabling faster, data‑driven proof points for marketing and sales.

Kinaxis

Lori Smith

Director of Marketing Communications and Analyst Relations