Case Study: GoPro achieves international expansion success with SurveyMonkey

At GoPro, using SurveyMonkey helps drive real business results

GoPro faced the challenge of expanding into international markets with strong competition and diverse customer bases, while trying to understand customer needs and new market dynamics. Using SurveyMonkey, GoPro relied on surveys to stay curious, listen to customers, and find answers that could support growth.

SurveyMonkey helped GoPro gather market-powered data to guide its international expansion and business decisions. According to GoPro’s head of analytics, Michael Zoglio, the company generated 60% of its Q1 sales outside the U.S., and he said GoPro likely could not have achieved those results without SurveyMonkey.

GoPro

Michael Zoglio

Head of Analytics