Case Study: Swisscom achieves faster product launches and lower survey costs with Survey Analytics

Swisscom - Customer Case Study

Swisscom, Switzerland’s leading telecom provider, needed a faster, more systematic way to gather customer insight across the entire product lifecycle to support constant innovation. The customer experience team required targeted, frequent feedback on new in-home and network products from specific user segments to test features, identify pain points, and improve time-to-market.

By adopting the Survey Analytics platform, Swisscom employees could build and deploy surveys themselves, targeting small or large groups in real time. The team launched more than 120 unique surveys, collected responses from over 10,000 people across nearly 30 products, and tracked diverse customer and usage data—resulting in accelerated product launches, lower survey costs, and more empowered product teams with closer, actionable customer insight.

Swisscom

Andreas Martschitsch

Head of Digital Home, Swisscom