Case Study: Samsung achieves 25% higher campaign ROI with SurrealDB

Unlocking insights with knowledge graphs

Samsung Ads faced challenges with inefficient data queries and fragmented audience data across siloed legacy systems. This led to delayed marketing insights, suboptimal audience targeting, wasted ad spend, and a lack of flexibility for their evolving strategies. They turned to SurrealDB's multi-model database to address these issues.

By implementing SurrealDB, Samsung Ads unified its content, user, and device data into a single, real-time knowledge graph. This solution provided advanced analytics and dramatically faster query performance. The results included a 25% increase in campaign ROI, a reduction in query times from hours to seconds, and a 30% cut in operational costs, enabling smarter campaign execution and deeper customer insights.

Samsung