Case Study: JetBlue grows supplier diversity and manages supply chain risk with Supplier.io

Supplier.io Helps Fulfill JetBlue's Commitment to Supplier Diversity

JetBlue, a domestic airline known for its internal diversity, sought to formalize and expand its external supplier diversity program. The challenge was to systematically increase the number of diverse suppliers in its supply chain and integrate them into every procurement process. To achieve this, JetBlue partnered with Supplier.io, utilizing their platform and tools like Supplier Explorer to identify and research new potential diverse business partners.

With Supplier.io's solution, JetBlue successfully established a new, structured program. A key initiative was a requirement to include at least one diverse supplier in every RFP. Using Supplier.io's data and tools, the airline could effectively identify and vet new suppliers. As a result, Supplier.io helped JetBlue set a year-over-year growth goal for its diverse supplier base and provided the reporting capabilities to track progress and engage leadership, setting the stage for further expansion into Tier 2 supplier reporting.

JetBlue

Spiros Kallinikos

Senior Analyst