Case Study: KLM boosts conversion rates and revenue with Supermetrics

KLM boosts conversions 5% and cuts cost per booking 40% with Supermetrics

KLM, the flag carrier airline of the Netherlands, faced the challenge of fragmented customer data across channels, which led to media waste and irrelevant advertising. To humanize its marketing and improve media buying models, KLM partnered with vendor Supermetrics and its Marketing Intelligence Platform to unify its customer data and connect every touchpoint of the customer journey.

The solution implemented by Supermetrics provided a data activation platform that enabled real-time, cross-channel orchestration. This included predictive remarketing, dynamic ad personalization, and innovative features like "Mail my Search." The results were significant: a 5% increase in conversion rates, a 40% reduction in cost per booking, more than double the bookings at the same spend, and an 800% increase in value per sent email.

KLM