Case Study: Advanced Business Equipment achieves 10% sales growth in three months with SugarCRM

Xerox Premier Partner Advanced Business Equipment Increases Sales By 10% In Three Months Using SugarCRM

Advanced Business Equipment, a UK provider of office print solutions and Xerox Premier Partner, outgrew its Goldmine CRM, which was being used mainly as an address book and lacked the flexibility, speed and scalability needed to support cross-selling, coordinated sales activity and targeted telemarketing campaigns across the business.

The company migrated to Sugar Professional with support from partner EnableIT in just a few days; Sugar’s web-based, configurable platform gave teams remote access to shared customer data, improved incident management and enabled tailored marketing and process automation. As a result, Advanced boosted cross-sell activity and saw a 10% increase in sales within three months, while streamlining workflows and customer service.

Advanced Business Equipment

Jason Staines

CRM Analyst