Case Study: Bell ID achieves 60% more customers and improved sales productivity with SugarCRM

With the Help of Sugar Enterprise Bell ID has Increased Productivity Attracted More Customers and Become Approximately 60% More Transparent

Bell ID, a Rotterdam‑based technology leader in token management software, faced fragmented and poorly documented customer processes: sales and account data were scattered in Excel and an older CRM (SuperOffice), making it hard to track customer history, coordinate teams, and win new business. The company needed a stable, flexible system to improve customer loyalty, standardize processes and give employees a clear, up-to-date view of every customer.

Bell ID implemented Sugar Enterprise with BrixCRM as the central data platform, consolidating customer information, enabling simultaneous access for sales and marketing, and planning integrations with Jira and Confluence; the rollout was completed in three months. The new system streamlined decision‑making, raised sales productivity and transparency, and helped Bell ID attract roughly 60% more customers year over year.

Bell ID

Jan Peter Vrji

Inside Sales Manager