Case Study: ViroSafe Norway AS achieves greater control over sales and marketing with SugarCRM

Virosafe Takes Control of Sales and Marketing with SugarCRM and IBM SmartCloud for Social Business

ViroSafe, a security technology distributor serving more than 200 resellers in Norway and Denmark, needed a CRM that could support a growing, multi-location sales team and provide better real-time reporting, easier integrations, and improved customer service. The company turned to SugarCRM and its Sugar Professional On-Demand solution to replace a legacy system that could no longer keep up with competitive pressure and expanding business needs.

SugarCRM implemented a cloud-based CRM that streamlined lead management from lead to win, improved visibility across sales and marketing, and automated reporting to simplify budgeting and governance. The solution also enhanced email marketing and, after integration with IBM SmartCloud for Social Business, enabled quick online meetings and presentations directly from the CRM. ViroSafe reported complete control over sales processes, better insight into customer behavior, and faster decision-making, with the system exceeding expectations.

ViroSafe

Steinar L. Eriksson

CEO