Case Study: ViaWest achieves standardized sales processes and faster quote-to-cash with SugarCRM (Sugar Professional)

ViaWest Delivers Standardized Efficiency to its Sales Team with Sugar Professional

ViaWest, a Denver-based managed hosting and colocation provider with 22 data centers and more than 1,300 customers, outgrew its home-grown sales tools that relied on email and spreadsheets. The fragmented data and inconsistent processes hampered quoting, order fulfillment and customer service, so the company needed a flexible, customizable CRM that could integrate with existing billing and order systems and handle complex quote creation.

ViaWest selected Sugar Professional and worked with Epicom to deploy a customized quote-to-cash integration in three months. The solution centralized product and pricing data, automated sales-to-order conversion, reduced errors and duplicate entry, shortened quote and fulfillment cycles, and improved sales forecasting—enabling standardized quotes and consistent customer messaging as the company scaled.

ViaWest

Tyler Masters

Direct or of Application Development