Case Study: Verticality Ltd achieves 30% cost savings and 32% faster business planning with SugarCRM

Verticality Reduces Costs 30 Percent with Customized SugarCRM Solution for IT Recruitment

Verticality Ltd., a UK-based IT recruitment consultancy founded in 1999, needed to improve sales and marketing processes for its growing corporate accounts. After finding its previous CRM (Salesforce.com) inflexible and costly to customize, Verticality sought a more adaptable, cost-effective platform that would provide better reporting and visibility for business strategy.

Working with EnableIT, Verticality migrated to Sugar Professional (Jan–Mar 2010) and added custom fields, quote templates, LinkedIn integration and an integrated email system. The new solution automated sales and marketing, increased email campaigns to 15–20 per month, boosted lead generation, cut annual CRM costs by an estimated 30% and reduced time spent on annual business planning and review by 32%.

Verticality Ltd

Rob de Main

Director, Verticality Ltd.