Case Study: University Readers achieves streamlined production, e-commerce and email marketing with SugarCRM

University Readers Streamlines Production, E-Commerce and Email Marketing with Sugar Professional

University Readers is a San Diego–based custom academic publisher (serving 2,000+ instructors since 1992) whose short production cycles and priority on customer satisfaction outgrew a paper-based workflow. Decentralized, photocopied forms made project and customer data hard to track and share, so the company needed a customizable, on-site CRM that could scale with its growing business.

University Readers adopted SugarCRM (starting with Community Edition, then upgrading to Sugar Professional) and built extensive customizations—including a 300‑field Products module, reporting integrations that create a mini‑intranet, a spreadsheet‑like JS data entry UI, an e‑commerce sync button, and campaign email sends. The result was a centralized repository that streamlined production, order and partner management, reduced duplicate work, improved data accuracy and reporting, and saved substantial time as the business scaled.

University Readers

Dave Wilson

Technology Director