Case Study: Trans - Tasman Business Circle achieves 30–50% productivity gains and streamlined data management with SugarCRM (Sugar Professional)

Trans - Tasman Business Circle Transforms its Business with Sugar Professional

Trans‑Tasman Business Circle is the premier executive network connecting business and government leaders across Australia and New Zealand. Rapid growth from a two‑person office to a multi‑country team left it with six separate customer data stores, poor data quality and excessive administrative overhead, so the organization needed a single, flexible CRM to simplify data management, support sales mobility and improve event and sponsorship processes.

Working with Insightful, Trans‑Tasman deployed Sugar Professional within 18 months and achieved high user adoption through comprehensive training. The solution consolidated data (from six systems to two), delivered 30–50% productivity gains, cut data processing from days to seconds, more than doubled annual conferences, enabled in‑house customizations (95% handled internally) and improved email marketing and sales visibility.

Trans - Tasman Business Circle

Erica Vorsay

General Manager