Case Study: Thomas Murray achieves 50% reduction in email marketing costs with SugarCRM

Thomas Murray Cuts Email Marketing Costs in Half with SugarCRM

Thomas Murray, a London-based custody rating and risk management specialist with over 7,000 clients, needed a centralized contact system and flexible distribution lists to run targeted email campaigns. Their initial use of Salesforce proved costly and restrictive—limited to 500 emails/day before high fees—and manual list maintenance was slow and error-prone.

Thomas Murray migrated to Sugar Professional (after testing the Community Edition), a quick transition requiring only minimal developer support. The move cut email marketing costs by half, reduced PR list management from a full day to one hour, provided automated, targeted distribution lists and campaign tracking (opens/downloads), and improved overall marketing efficiency and support.

Thomas Murray

Albert Kwok

Operations and Development Manager