Case Study: GForces achieves massive cost savings and mobile-enabled unified sales with SugarCRM

The UK’s most successful digital marketer for car dealerships relies on SugarCRM

GForces, a leading UK web management company serving more of the country’s top 200 car dealers than any rival, needed a more flexible, mobile-ready CRM and significant cost savings compared with its Salesforce.com subscription. After trying SugarCRM’s 30-day trial, the sales team sought a solution that could be customized to their sales process, support field staff on iPhones, and centralize dealer data for about 50 users across sales, support and directors.

GForces implemented Sugar Professional within weeks, customized it with Sugar Studio, and rolled it out to field and office teams. The platform unified account information, sped onboarding, improved reporting and mobile prospecting, and helped maintain long-term client relationships. Financially, the switch cut subscription costs from roughly £20,000 (~$35,000) for 20 Salesforce seats to $6,800 for 15 Sugar users—reducing per-user costs from about $1,700 to ~$450—delivering substantial savings and operational gains.

GForces

Chris Laird

Sales Manager, GForces