SugarCRM
187 Case Studies
A SugarCRM Case Study
Buckland Customs Brokers, an import/export and logistics firm operating across Canada, the U.S. and Mexico, needed a modern CRM to replace legacy systems while minimizing disruption. Vice president Ian Rigg evaluated top vendors and faced the challenge of selling a lesser-known option—SugarCRM—to leadership, requiring a solution that was affordable, adaptable and could bolt onto existing processes.
Buckland implemented Sugar Enterprise for its cost-effectiveness and ease of transition, integrating it with existing systems rather than forcing new workflows. By focusing on demonstrating tangible value during rollout, the company secured leadership buy-in and achieved smooth adoption, validating the choice as the right fit for their business.
Ian Rigg
Vice President of Sales, Service, and Marketing