Case Study: Summit Homes achieves faster follow-ups and a unified view of customers with SugarCRM

Summit Homes Group Builds Award-Winning Homes — and Customer Relationships

Summit Homes Group, an award-winning home builder in Perth, Western Australia, operates multiple sub-brands across building, realty and trade services. In a competitive market where buyers compare several builders and choose based on their sales experience, the company faced inefficient enquiry distribution that left leads unanswered and sales teams without a unified view of customer journeys—making timely follow-up and consistent engagement difficult.

Summit implemented SugarCRM’s cloud-hosted SugarCloud on AWS to give sales teams a single customer view, automated workflow routing, and Sugar Connect email/calendar integration. The intuitive, mobile-first CRM reduced administrative work, ensured enquiries are routed quickly to the right person, and enabled more personalized, responsive engagement—resulting in faster follow-ups, improved customer experience, and a scalable platform to support future growth.

Summit Homes

Fabio F.

IT Manager