Case Study: Relocation services provider Hilldrup achieves 360° customer visibility and rapid ROI with SugarCRM

SugarCRM Makes Every Customer Count, Every Time For Hilldrup

Hilldrup, a family-owned relocation and moving company serving Fortune 1000 clients with nine facilities across the Southeast, struggled with an outdated Lotus Notes CRM as roughly 30 salespeople managed up to 350 contracts each from a database of 11,000 companies and 25,000 moves per year. The legacy system hindered consistent, timely customer information and complicated a broader data migration, putting the company’s high-touch customer experience at risk.

Hilldrup implemented SugarCRM with Profiling Solutions to deliver a 360-degree, mobile-accessible view of customers, add workflow-driven consistency, and integrate sales intelligence via InsideView (with ConstantContact underway). Customizations like instant contact-history notifications and dashboards cut monthly reporting from a week to minutes, improved lead generation and field efficiency, and produced a positive ROI within the first week.

Hilldrup

Brad Payne

Client Services Administrator