Case Study: Palletways achieves a seamless pan‑European customer experience and scalable, data‑driven growth with SugarCRM

SugarCRM delivers seamless global experience for Palletways

Palletways, founded in 1994 and based in Lichfield, UK, is Europe’s largest pallet delivery network, growing to 400 depots across 20 countries and handling up to 45,000 pallets a day. Rapid international expansion exposed limitations in its legacy CRM—restricted licences, no mobile access and fragmented regional processes—that prevented a consistent partner and customer experience and hindered data-driven operations.

Palletways adopted SugarCRM, working with Enable Technologies to integrate the platform and tailor it for regional compliance and local requirements, then rolled it out across its pan‑European network. The flexible, integrated solution delivered a 360° view of customers, removed regional silos, standardized the customer experience and supported sustained year‑on‑year growth—helping the business scale from roughly 100 members moving 4,000 pallets/day to 400 members moving up to 45,000.

Palletways

Thomas Olsson

Group IT Director