Case Study: CBRE achieves streamlined content management and increased lead generation with SugarCRM

SugarCRM delivers seamless experience for CBRE

CBRE, the world’s largest commercial real estate services firm with over 75,000 employees, faced a content and data-management challenge in its Czech business: a legacy website and fragmented systems made it hard to deliver fast property information, created duplicate records, and left sales and marketing working in siloes without the analytics needed to drive conversions.

Symbio and local partner SugarFactory implemented Sugar Professional as the CRM backbone, integrating it with the new site and leady.cz to centralize content and tracking. The result was simplified content management, cleaner data, restored cross-team collaboration, increased sales leads, the ability to track online revenue, richer reporting and forecasting, and broader adoption across about 80 sales and marketing users with potential expansion to other regions.

CBRE

Petra Lávičková

Chief Marketing Officer