Case Study: SOMEFLU achieves shorter sales cycles and faster customer response with SugarCRM

SOMEFLU Shortens Sales Cycle and Customer Response Time with SugarCRM

SOMEFLU is a French, family-owned manufacturer of centrifugal pumps with a decentralized structure across four offices. The company needed to centralize customer data, eliminate duplicate entry, simplify remote access, and improve sales, marketing and after‑sales processes—requirements its in‑house system and disparate tools could not meet.

SOMEFLU deployed SugarCRM (starting with Community Edition, then Sugar Professional) and integrated it with its IBM AS/400 production system using Talend ETL, syncing data every two hours. The solution was rolled out and fully migrated across offices within six months, shortening the sales cycle, improving incident management and customer response times, boosting marketing campaign management, and increasing visibility and productivity across operations.

Someflu

Alexandre Lacour

Executive Director