Case Study: Sofos Energia achieves a 30% increase in sales productivity with SugarCRM

Sofos Energia Increases Sales Productivity by 30 Percent with SugarCRM

Sofos Energia, a Lleida-based provider of turnkey renewable energy solutions with national and international operations, was struggling with a lengthy, two-year sales cycle and fragmented sales processes across Spain, South America and the Caribbean. Sales reps relied on individual Excel spreadsheets, limiting collaboration, visibility and coordinated management of more than 700 customers and 3,000 prospects.

Working with Sugar partner ICE Consultants, Sofos implemented Sugar Professional in four months to centralize customer data and standardize the sales process. The company cut sales stages from 30 to 14, boosted sales productivity by 30%, grew closed‑won opportunities by 6% in six months, shortened monthly reporting from three days to one hour, and accelerated onboarding—now rolling the solution out to customer care, technical service and marketing.

Sofos Energia

Raul Martínez

Sales Director