Case Study: Vigon International achieves rapid automated quoting and streamlined sales operations with SugarCRM

Smelling Sweet and Tasting Great with SugarCRM

Vigon International, a family‑owned flavors, fragrances and cosmetic ingredients manufacturer near $100M in sales, was hampered by manual pre‑sales processes: spreadsheets, emails and an outdated ACT! system left their five‑person sales team struggling to manage 1,000 customers and 2,000 products. They needed a CRM that would drive fast user adoption, integrate with their “Ferrari” ERP, automate quoting, pricing approvals, sample requests and complex customer meeting agendas, and deliver reliable sales forecasting.

Vigon implemented a heavily customized SugarCRM integrated with their ERP, Constant Contact and Outlook, adding pick‑and‑click quoting, real‑time price history, automated pipeline updates, sample and approval workflows, and an automated meeting‑agenda tool. Adoption was immediate—over 1,000 quotes in the first month—while agenda prep dropped from more than an hour to minutes, forecast accuracy improved, sample returns and manual work fell, and sales cycles accelerated without increasing headcount.

Vigon International

Pierre Hellivan

Product director